What Is Jeremy Clarkson’s Pub Called?
Jeremy Clarkson’s pub is officially called The Farmer’s Dog.
The pub opened to the public on 23 August 2024 after Clarkson acquired the former Windmill pub near Asthall in West Oxfordshire. The opening attracted significant attention, with fans travelling to the Cotswolds to see the new business for themselves.
The name fits naturally with Clarkson’s growing connection to farming and rural life through Clarkson’s Farm.
Rather than presenting the pub as a celebrity-themed attraction, the concept is rooted in a traditional British country pub experience, with an emphasis on British food, local produce and drinks.
The pub has since become an important part of the wider visitor experience associated with Clarkson’s Cotswolds businesses.
Where Is The Farmer’s Dog?
The Farmer’s Dog is located near Asthall, close to Burford in Oxfordshire, in the Cotswolds.
The published address is:
The Farmer’s Dog
Asthall Barrow Roundabout
Burford
OX18 4HJ
The location is particularly convenient for visitors exploring the western Cotswolds and makes the pub relatively easy to combine with other attractions in the area.
The pub sits beside the A40 at the Asthall Barrow Roundabout, making it more accessible by car than some traditional village pubs tucked away on narrow country lanes.
Is it near Diddly Squat Farm?
It is associated with Clarkson’s wider Cotswolds businesses, but The Farmer’s Dog and Diddly Squat Farm Shop are not the same location.
This distinction matters when planning a visit.
Diddly Squat is near Chadlington, while The Farmer’s Dog is near Burford. Visitors hoping to experience both should plan enough driving time between the two locations.
The History of the Jeremy Clarkson Pub
Before becoming The Farmer’s Dog, the building operated as The Windmill.
The property has a history that predates Clarkson’s involvement by decades. It was originally built as a barn and was later converted into a pub and restaurant.
Clarkson acquired the property in 2024 and transformed it into The Farmer’s Dog.
The opening quickly became a major event for fans of Clarkson’s Farm. Reports from the launch described large crowds and long queues, demonstrating just how much interest Clarkson’s television career had generated for the new pub.
The transformation also reflects an important part of Clarkson’s post-Top Gear career. His television work introduced him to a huge international audience, while Clarkson’s Farm gave viewers a more detailed look at his attempts to operate a working farm.
The pub naturally extends that story into hospitality.
Why Did Jeremy Clarkson Open a Pub?
Opening a pub might initially seem like an unusual move for a television presenter and farmer.
However, it makes sense when viewed alongside Clarkson’s wider farming project.
Clarkson’s Farm has introduced millions of viewers to the realities of farming, including unpredictable weather, rising costs, regulations, machinery problems and the challenges of making a rural business financially sustainable.
A pub provides another way of connecting agriculture with consumers.
Instead of simply selling raw agricultural products, a pub can turn British produce into meals and create a direct experience for visitors.
The Farmer’s Dog therefore fits into a broader idea:
- British farming
- British ingredients
- British hospitality
- Local businesses
- Rural tourism
- Clarkson’s growing Cotswolds brand
The pub also gives visitors another reason to travel to the region.
What Is The Farmer’s Dog Like?
The Farmer’s Dog aims to deliver a traditional British pub atmosphere while accommodating the large number of visitors attracted by Clarkson’s name.
It is not simply a television set or a themed attraction.
It operates as a genuine pub and restaurant, with food service, drinks, outdoor areas and additional businesses around the site.
According to CAMRA, the site includes the pub, a farm, a shop and a snack outpost, while the pub also serves Hawkstone beers.
The countryside setting
One of the biggest attractions is the location.
The pub sits within the Cotswolds landscape, an area known for its villages, rolling countryside and distinctive rural character.
For visitors, that means the experience can be about more than Jeremy Clarkson.
You can have lunch, enjoy a drink, explore the surrounding site and then continue exploring the Cotswolds.
Food and Drink at The Farmer’s Dog
Food is an important part of the Farmer’s Dog concept.
The pub focuses on British produce and traditional pub-style food rather than attempting to offer an enormous international menu.
This fits with Clarkson’s interest in British agriculture and the themes running through Clarkson’s Farm.
Depending on the current menu, visitors can expect hearty British-style pub food designed around the site’s wider farm-to-table concept.
What should you expect?
A visit is likely to suit people who enjoy:
- Traditional British pub food
- Meat and locally sourced produce
- Classic countryside dishes
- British beer and cider
- Casual pub dining
- Outdoor eating and drinking
The exact menu can change, so it is sensible to check the pub’s current information before travelling.
The wider site also includes food and drink options beyond the main restaurant.
Do You Need to Book Jeremy Clarkson’s Pub?
Yes, if you want to eat in the main pub, booking is strongly recommended.
The official help centre states that reservations are required for eating in the pub. Tables are released a month at a time, beginning at the start of the previous month, and the most popular periods can sell quickly.
However, there is an important distinction between dining and simply visiting.
If you only want to stop for a drink, visit the wider retail areas or use some of the food options on site, you may not need a restaurant reservation.
A simple planning approach
If your main goal is lunch or dinner:
- Check the official booking information.
- Choose your preferred date.
- Book as early as possible.
- Allow additional time for parking and exploring.
- Check opening hours again shortly before travelling.
This is especially important if you are travelling a long distance specifically to visit the pub.
The Farmer’s Dog Opening Hours
Opening hours can change, so visitors should check the official information before setting off.
The Farmer’s Dog help centre currently lists the pub as:
| Day | Pub opening hours |
|---|---|
| Monday | Closed |
| Tuesday | 11:00am–11:00pm |
| Wednesday | 11:00am–11:00pm |
| Thursday | 11:00am–11:00pm |
| Friday | 11:00am–11:00pm |
| Saturday | 11:00am–11:00pm |
| Sunday | 11:00am–10:30pm |
The same official information notes different hours for the surrounding businesses and food outlets.
Because opening arrangements can change for special events, holidays or operational reasons, treat these as planning information rather than something to rely on without checking.
The Farmer’s Dog official help centre
What Else Can You Do at The Farmer’s Dog?
One reason the destination is interesting is that the pub is only part of the experience.
The site includes additional food, retail and drink facilities.
Visitors can find attractions such as:
- The Farmer’s Dog pub
- The Farmer’s Puppy
- Hops & Chops
- The Grand Tour Tent
- A Diddly Squat Farm Shop outlet
- Outdoor food and drink options
This makes it possible to spend more time at the location rather than simply arriving for a meal and immediately leaving.
The exact selection and opening times of individual outlets can vary, so check the official site before travelling.
Is The Farmer’s Dog Dog-Friendly?
Yes. The Farmer’s Dog is promoted as a dog-friendly countryside establishment.
That makes sense for a rural pub where visitors may be combining a meal with a walk or day exploring the Cotswolds.
However, dog owners should still check any current rules regarding where dogs can sit, particularly if they are planning to dine indoors.
CAMRA also lists the pub as dog friendly and notes facilities including a garden, parking and family-friendly access.
Is Jeremy Clarkson’s Pub Family-Friendly?
The Farmer’s Dog is suitable for families, although the overall experience is still that of a working pub and hospitality venue.
Families should consider:
- Booking a table ahead of time.
- Checking food options for children.
- Arriving with enough time to park.
- Allowing time to explore the surrounding site.
- Checking current policies for children and dogs.
The countryside setting can make it an enjoyable stop during a wider Cotswolds day out.
When Is the Best Time to Visit?
There is no single perfect time to visit, but your choice should depend on what you want from the experience.
For a quieter experience
A weekday visit outside peak periods may be preferable.
Weekends and holidays are likely to attract more visitors, particularly when Clarkson’s Farm is receiving renewed attention.
For lunch
Book a table in advance and arrive with enough time to find parking and settle in.
For drinks
If you are mainly interested in having a drink rather than eating, you may have more flexibility because the official help centre says drinks visits do not require a restaurant booking.
For Clarkson’s Farm fans
Consider making the pub part of a larger Cotswolds itinerary rather than travelling solely for a meal.
That gives you more value from the journey.
How to Plan a Clarkson’s Farm Day Trip
A popular approach is to combine several Clarkson-related locations in one trip.
However, avoid assuming that everything is within walking distance.
Diddly Squat Farm Shop and The Farmer’s Dog are separate destinations, so a car is generally the most practical way to combine them.
A simple itinerary could look like this:
Morning: Diddly Squat area
Start with a visit to Diddly Squat Farm Shop and explore the surrounding area.
The farm shop has become a major visitor attraction in its own right, although queues can be substantial at busy times.
Lunch: The Farmer’s Dog
Drive towards Burford and head to The Farmer’s Dog for a booked lunch.
This gives you a chance to experience the pub rather than simply visiting the site for photographs.
Afternoon: Explore the Cotswolds
Continue into nearby Cotswold towns and villages.
Burford itself is a particularly natural addition to the itinerary because of its proximity to The Farmer’s Dog.
This approach turns a celebrity-focused visit into a proper Cotswolds day out.
Jeremy Clarkson Pub vs Diddly Squat Farm Shop
Although the two are connected through Clarkson’s farming business, they offer different experiences.
| Feature | The Farmer’s Dog | Diddly Squat Farm Shop |
| Main purpose | Pub and restaurant | Farm shop |
| Location | Near Asthall/Burford | Near Chadlington |
| Food | Pub dining and food outlets | Café/food options |
| Drinks | Pub and outdoor drinks options | Limited compared with pub |
| Booking | Required for pub dining | Depends on the activity |
| Best for | Lunch, dinner and drinks | Farm products and Clarkson’s Farm experience |
| Ideal visit | Meal plus Cotswolds sightseeing | Farm shop and show-related visit |
The key point is that they should be treated as two separate stops.
What Should You Know Before Visiting?
A little preparation can make a major difference.
1. Book your meal
If you definitely want to eat inside the pub, make a reservation before travelling.
2. Check opening hours
Do not rely solely on old social media posts or articles. Opening times can change.
3. Allow extra time
The pub may be your main destination, but the surrounding site can also take time to explore.
4. Expect a popular attraction
The combination of Clarkson’s celebrity profile and Clarkson’s Farm means the pub attracts visitors from outside the local area.
5. Plan transport
If you are visiting multiple Clarkson-related locations, driving between them is likely to be much easier than attempting to connect them on foot.
6. Look beyond the television connection
Even if you are not a Clarkson superfan, the pub can be treated as a countryside dining stop in the Cotswolds.
Is Jeremy Clarkson’s Pub Worth Visiting?
Whether The Farmer’s Dog is worth visiting depends on what you are expecting.
If you are a Clarkson’s Farm fan, the answer is likely to be yes. The pub provides a chance to experience one of the real locations connected with the show and Clarkson’s expanding farming and hospitality business.
For food lovers, the attraction is the British pub concept and countryside setting.
For tourists, its location makes it easy to combine with a wider Cotswolds itinerary.
However, it is important to have realistic expectations.
It is a busy commercial hospitality destination, not a secret village pub where you are guaranteed a quiet pint away from tourists. Its popularity is one of the reasons advance planning is useful.
The biggest reasons to visit
- You enjoy Clarkson’s Farm.
- You want to experience a modern British country pub.
- You are exploring the Cotswolds.
- You enjoy farm-to-table and British produce concepts.
- You want to visit several Clarkson-related locations.
You might prefer another pub if…
- You want a very quiet local pub.
- You dislike tourist attractions.
- You are looking for a historic pub away from celebrity tourism.
- You do not want to plan around reservations.
In other words, The Farmer’s Dog is best approached as both a pub and a destination.
Why The Farmer’s Dog Has Become So Popular
The success of The Farmer’s Dog cannot be separated from Clarkson’s television career.
For years, Clarkson was primarily associated with motoring programmes such as Top Gear and The Grand Tour. Clarkson’s Farm changed that image by placing him in the unfamiliar world of agriculture.
The series showed viewers the frustrations, financial pressures and practical difficulties involved in running a farm.
That created an unusually strong connection between the audience and Clarkson’s rural businesses.
When the pub opened, fans already knew the story behind the farming operation.
The result was a destination with a built-in audience.
The Farmer’s Dog has subsequently appeared in coverage connected with later seasons of Clarkson’s Farm, including the fifth series released in 2026.
That continuing television exposure is likely to keep the pub on the itinerary of Clarkson fans visiting the Cotswolds.
The Farmer’s Dog and the Wider Cotswolds Experience
One of the best ways to approach the Jeremy Clarkson pub is not as an isolated celebrity attraction but as one stop on a Cotswolds trip.
The region is already famous for:
- Historic villages
- Stone cottages
- Country pubs
- Walking routes
- Local food
- Farm shops
- Historic towns
- Countryside scenery
The Farmer’s Dog can therefore fit naturally into an itinerary focused on rural England.
Visitors can have lunch at the pub, explore nearby Burford and then continue through the Cotswolds.
That can provide a much more rounded experience than simply travelling to the pub, taking a photograph and leaving.
Final Thoughts
The Jeremy Clarkson pub, officially known as The Farmer’s Dog, has quickly become one of the most recognisable celebrity-owned pubs in the Cotswolds.
Opened in 2024 near Asthall and Burford, it combines Clarkson’s farming interests with traditional British pub culture, food and hospitality. Its connection to Clarkson’s Farm has made it particularly popular with viewers who want to experience the places they have seen on screen.
For the best experience, plan ahead. Book a table if you want to dine in the pub, check current opening times and allow enough time to explore the wider site.
Most importantly, consider making The Farmer’s Dog part of a broader Cotswolds trip. The pub is interesting because of Jeremy Clarkson, but its countryside location, food and connection with rural British life give visitors reasons to explore beyond the television show.
If you are a Clarkson’s Farm fan, it is an obvious addition to your travel list. If you are simply looking for a distinctive Cotswolds pub experience, it may also be worth adding to your itinerary.
